Our Story

The story of how DUH denim came to be. ⭑

Once upon a time in a land far far away called Indiana lived a boy who struggled to find the perfect oversized, vintage denim jacket. After searching through thrift stores and scouring the Word Wide Web, the boy was left defeated, unable to find his perfect denim jacket. That is until one day in a boring college math class a beam of ideas hit the boy as if he had been struck by lightening. And thus DUH denim was born. After timing complications with the manufacturing process, a global pandemic, as well as many other unforeseen circumstances DUH denim was put on the back burner for a bit of time. ⭑

However, during this time DUH denim was simply just simmering, taking its dear sweet time, the BEST things come to those who wait, as they say! DUH denim has been tweaked and worked on since its conception in 2018, and is finally perfected and ready to be living in your closet. ⭑

DUH denim was created to inspire the Daring Unique Humans of the world by creating key products to enhance their everyday life. A Daring Unique Human is someone who takes risks, embraces their own uniqueness and the individuality of others, and has love and respect for other human beings. At the end of the day we are all human made of flesh and bones, we make mistakes, and we learn from them. Even if you were an alien from a different planet, as long a you are a kind, open-minded person you too are a DUH. ⭑

I am so excited to introduce to you all the exciting things to come! ⭑